Out of the Box Branded Content for CleanBox

When you think of VR, what comes to mind? Probably not all the hard work that goes into cleaning and sanitizing those headsets, in preparation for use at places like theaters, theme parks, and entertainment centers. That goes to show you just how good a job these companies are doing, companies like CleanBox, that you can enjoy your VR getaway without wondering if you’re going to contract lice during it.

What sets CleanBox apart from its competitors is that their product uses UV-C light to kill germs and bacteria that can get embedded in headsets, then expels that gunk — along with other dirt and debris — with high pressure air blasters so that users are essentially putting on a “brand new headset”.

Amy Hendrick, the CEO of CleanBox, reached out to us, and asked us to create a promo video of their latest device which she would play at one of her seminars at VR Days Europe in Amsterdam, and then on to Los Angeles, Dubai, San Francisco, and Birmingham in the United Kingdom. We were all about it. And although we didn’t get to fly to Amsterdam, or those other great cities, we did take a drive down to San Diego to meet her and her lead engineer to grab an interview and b-roll session on camera.

Travis Prow, DP branded video production

Travis and Aaron on location at CleanBox filming interviews

Now, considering this was a shoot about a company in the VR space, it was only fitting that we do some of the shoot in 360. Our cinematographer-in-residence Travis Prow brought along to the shoot a motorized cake spinner, which enabled us to shoot picture-perfect 360 degree shots of the CleanBox, as well as a wide range of b-roll.

Corporate video interview with CEO Amy

CleanBox CEO Amy Hedrick being interviewed for a promotional video

Once we made it down to San Diego, we had to get right to work to meet our deadline. Of course, as with all our shoots, a lot of the heavy lifting is in the preparation. While Jeremy was on location in San Francisco shooting a spot for Adobe, he was also multi-tasking to produce the project with Amy and Travis for the week leading up to the CleanBox shoot. During those meetings, we were able to imagine problems that might emerge on set, and also preempt them with possible solutions. It was also during this pre-production period that the team and Amy both created and agreed on a shot list, as well as came up with an outline of interview questions to ask.

Branded content shoot with motorized cake spinner

Travis Prow making magic on set with a motorized cake spinner

Travis and Aaron then drove down to San Diego with all that good stuff, and got to work. Amy, who lives in NYC, flew out to San Diego and was met by the JMaverick team. We only had a day to capture all the interview and b-roll footage, so we had to work double-time to get our edit together before the big presentation. Needless to say, we did it. But it would have been a much more arduous task had we not first developed our relationship with Amy and CleanBox first, organized well in-advance of the shoot date, and then acted effectively and efficiently on set. As our work with CleanBox demonstrates, JMaverick Studios has a knack for creating cohesive, engaging, and high-quality narratives in a crunch — and we’re OK with that.

https://jmaverickstudios.com

JMaverick Studios Joins Clutch’s Thousand Company Club for Branded Content

It’s the season to stop, reflect, and be thankful, and boy, do we at JMaverick Studios have a lot to be thankful for right now. As we mentioned last week, the blog was on hiatus while we were premiering our documentary Dennis and Lois. This week, we’re over the moon with some equally amazing news: JMaverick Studios has been named by B2B research, ratings, and reviews company Clutch as one of the top 1000 businesses in the world. So… that happened.

video production company in L.A. part of Clutch 1000

The Clutch 1000 Badge

Clutch works a little differently from other ratings agencies. The firm helps connect businesses by assessing them on a number of different metrical axes — reviews, niche, efficiency, etc. The 1000 companies that made this particular list — some of them in the video production space, most of them not — did so because of their “ability to deliver,” which means they excelled in the quantity and quality of their client reviews, the number of clients they served, the depth and breadth of their work portfolio, their brand’s reputation, and their level of visibility within their field.

That’s… a lot of attributes. But at JMaverick Studios, we pride ourselves on our ability to deliver high quality, high performing branded content and corporate videos at competitive rates. How do we do that? Through a client-first approach that aims to produce video content in sync with a company’s brand, targeted to that company’s target market. We can’t tell you how many shoots we’ve pulled off despite scheduling complications, time constraints, rush orders, rewrites, etc. If anything, these challenges have enhanced the final product, made us work harder to realize our client’s vision, and delivered above and beyond expectations.

L.A. video production DP Travis Prow

Travis Prow capturing b-roll at our shoot with Beat Lab Academy

If you take a look at our reel, you’ll see in it cuts from social media content, branded content, corporate video content, and commercial content we made for satisfied companies across all kinds of industries. We make it a point to not only deliver content that satisfies our clients’ expectations, but also to make ourselves flexible and available to make adjustments, future requests, and to anticipate any needs our clients might have in the future. Our intention is always to help grow with our clients, in a thriving and long-term relationship.

In the words of Clutch Senior Business Analyst DJ Fajana, “These 1000 firms demonstrated an exceptional ability to deliver quality products and services for their clients. It’s our honor to welcome them into The Clutch 1000 and highlight their superior commitment to their clients.” Likewise, we’re honored to be featured along with such well-respected and decorated companies. It’s a great way to ring in 2019.

https://jmaverickstudios.com

The Cooper Scoop: Red Carpet Video Production for the American Cinematheque Awards

And we’re back! Sorry, it’s been awhile since our last post. We’ll take some of the credit for that, as we were in NYC for the premiere of our documentary Dennis and Lois!!! But we’ll also shift some of the blame onto our family and friends who wanted to spend Thanksgiving with us. But, since we’re on the topic, you know one thing we’re thankful for? Film. And not just film, but also the preservation and presentation of film. And not just any preservation and presentation of film, but the American Cinematheque.

Video production Team Dennis and Lois on the red carpet at DocNYCTeam Dennis and Lois on the red carpet at DocNYC

Team Dennis and Lois on the red carpet at DocNYC

As you know, we do a lot of pro bono video production and social media work for the American Cinematheque — filming screenings, red carpet, talkbacks, Q&As, etc. Well, as has happened for the past 32 years, the American Cinematheque has honored an artist “making a significant contribution to the art of the motion picture” with the prestigious American Cinematheque Award. To give you a sense of the magnitude of this honor, check out the pedigree behind it: past winners include Robin Williams, Jodie Foster, and Ridley Scott. All heavy hitting names. And this year’s is no different.

Back in April of this year, the American Cinematheque announced that they would be awarding three-time Oscar-nominated actor and now director Bradley Cooper with the award. The award could have gone to few besides Cooper, a modern-day Renaissance man / chameleon / handsome devil, and we’re sure that all those giving speeches at the ceremony will agree with us.

Bradley Cooper with legendary director David O. Russell

Bradley Cooper with legendary director David O. Russell

Speaking of us, where does JMaverick Studios come in all this? Well, we’ll give you a hint: we’re not giving a speech. And if we do, it’ll be after a few flutes of champagne, on the boulevard, to a Spiderman impersonator about the passing of Stan Lee. Nope. We’re doing what we do best for the Cinematheque: pro bono video production. They asked us if we’d like to come on for this event. And we said, uh… yes. Yes, please.

Lady Gaga being interviewed about her role in A Star is Born

Lady Gaga being interviewed about her role in A Star is Born

We we’re right on the red carpet shooting the stars, Bradley, the theater, Bradley, the press, and yes, of course, Bradley. We also grabbed sound bites given by the stars as well, for a complete AV package to be shared on social media. And what stars. The invite list was stacked. Lady Gaga, Sean Penn (who presented the award), Patricia Clarkson, Sam Elliott, and so many more. Of course, the event was a closed one, except to the invitees and the volunteers, which means us. So after the Red Carpet was done, we were right in the theater, rubbing elbows with the best of them.

Bradley Cooper accepted the American Cinematheque Award at the Beverly Hilton

Bradley Cooper accepted the American Cinematheque Award at the Beverly Hilton

But as much as this event is about famous people and their famous elbows — and there were plenty of those there — the real celebrity there was The American Cinematheque. We can’t extol the work they do enough, making films of all shapes and sizes accessible to and affordable for the general public. To help ensure their future, they rely not just on ticket sales, but on donations. This award ceremony is their largest fundraising event of the year, and it was a huge success.

https://jmaverickstudios.com/

A Cozy Two Minutes: JMaverick and Branded Video Content

Branded Content In The Clutch

Sometimes you get two and a half years to pull off a project. And sometimes you get two and a half weeks. (Sometimes you also get Two and a Half Men, but that’s a different story.) Our work on a recent CozyPhones project falls into the latter category. And though conventional wisdom usually agrees that more lead time is better, there’s no telling what JMaverick Studios can get done in the clutch.

A few months out from shoot date, we were contacted by a comedy writer in Los Angeles. He was vetting production companies to shoot a Facebook Video Ad that he had written and would direct for a company called CozyPhones. We’re always looking to work on original content, especially commercial video content, that lets us stretch our wings and exercise all our abilities, so we were very interested in the project, and threw our hat into the ring. Although we didn’t initially win this bid, there were likely projects down the road that we could collaborate on. Well, nothing is final in this industry unless it’s in the can (and still not even then), and we got a phone call from the writer: we were back in. We would have to pull a Hail Mary to get this project in the endzone — but it just so happens that we’re football fans, so that worked.

As soon as Jeremy hopped off the phone call, he got to work. The script called for a family home, so we immediately began the scouting process. We used a site called Wrapal and found a great home in Eagle Rock to film. Jeremy dropped in to take photos, which the Director of Photography would use to determine energy needs and options, shot composition, and also shot order (depending on the sun, some areas of the house would be better to use than others for lighting).

social media content hair and makeup

The script called for our hair and makeup artist so naturally Rocky was excited to jump in

Once we knew what kind of space we were dealing with, we were able to start prepping the crew. We had a total of 11 people in our ranks, which included three talent. The script also called for two child actors, which means that, at least in California, we had to provide them with an onset tutor. This person would supervise the children, keep them safe, and ensure they weren’t being overworked. But, as you can see from the video, they spent most of the time on the couch — it’s a tough life. We ended up finding a tutor three days before shoot. Clutch move.

branded content video blocking off shot

A behind the scenes look as we block off the framing for a shot

With only 12 hours on set, we had to be painstakingly methodical going about our shoot. That’s okay, because painstakingly methodical is pretty much our middle name. In fact, we finished 2.5 hours ahead of schedule, which was 2.5 hours we used for the edit. Because we shot in 4K, we had a lot of latitude to adjust the frame and resolution as needed. This was important because, shooting a Facebook ad, you have to center all the action so that it can be squared off.

branded content video shoot blocking sun

Blocking the LA sun for a car interior shot was no easy feat, but we pulled it off

Our Social Media Content Stats

We finally delivered a full two-minute edit of the video, one which could be adjusted, cut, and mixed down depending on the distribution channel, and how audiences were interacting with the ad. So far the video has 4,500 views on Facebook, and that’s only after a week. We’re hoping that this project, and others like it, will help us transition to a more aggressive, branded content creation model in 2019 and beyond.

If we can get something like this done in two and a half weeks, imagine what we could do in two and a half days!!! But, seriously, get us on board early.

https://jmaverickstudios.com

Helping the Helpers: JMaverick Provides Video Production Services to CYW

Video Production for Change

Back in 2016, our founder Jeremy was looking to change things up. Things at JMaverick Studios had been moving along smoothly, but something was missing. Namely, Jeremy wanted a project that was inspiring, but not too corporate. A quick LinkedIn search revealed a number of creative directors, marketing executives, and public relation officials in the non-profit sector. But one organization stood out: the Center for Youth Wellness. So Jeremy sent a direct message to a representative for the company, just to see if they needed any video work. Well, ask and you shall receive.

The Center for Youth Wellness is a truly pioneering organization dedicated to promoting children’s health. In their own words, the CYW “is part of a national effort to revolutionize pediatric medicine and transform the way society responds to kids exposed to significant adverse childhood experiences and toxic stress.” The organization was founded, and helmed, by the indomitable Dr. Nadine Burke Harris, who leads the charge in combating an urgent public health issue and major threat to children’s health: early adversity.

Adversarial situations or dynamics can harm the developing brains and bodies of children, and contribute to a life plagued by toxic stress, as well as lifelong deficits in health, wellness, and learning. CYW partners with Bayview Child Health Center to screen young people for these Adverse Childhood Experiences (ACEs), and then uses those assessments to plan a course of remedial action. CYW pilots both preventive and rehabilitative treatments to help mitigate and repair the damage done the children’s bodies and brains. But CYW doesn’t just stop there: they publish their findings and research on a national scale, and raise awareness of toxic stress situations among a range of stakeholders — including parents, pediatricians, and policymakers.

Video Production for Good

When Jeremy first made contact with CYW, they were gearing up for their second ACEs conference in San Francisco, and they were in need of some video content. That’s straight up kismet. The conference took place over three days, and CYW commissioned us to shoot interviews and grab b-roll for a sizzle reel to be delivered after the event. The conference took place over three days, and when it wrapped, we delivered a sizzle reel of the main conference as well as their smaller pediatric symposium.

The work that CYW does has only become more relevant and necessary in recent years, given the current political climate. Perhaps that had something to do with the turnout they got at their most recent conference, which we were also honored to film. When we were brought on to film the conference in 2016 there were 400 attendees; at the third annual conference in 2018 there were 800. The videos we made back in 2016 were used as marketing material, so that might have had something to do with the attendance, too. But we’d like to think that more people are getting wise to the great and important work that CYW is doing.

Video production in San Francisco utilizing ronin stabilizer

Andrew utilizes a Ronin camera stabilizer for perfectly smooth footage

This year’s conference was at the Hyatt Regency, again in San Francisco, in October. Because Hyatt is a union hotel, we expanded our team to include a union representative through IATSE Local 16 — a gentleman by the name of Neal. This turned out to be a huge boon to our shoot: we had access to the union’s gear, which means we didn’t have to travel with a caravan of lights and grip equipment all the way from Los Angeles. Our experience with Local 16 and Neal in particular was such a success that we actually booked him on another, upcoming gig.

Video company at work for CYW San Francisco

Andrew and Neal filming an interview with the Center For Youth Wellness

Our shoots with CYW have been nothing but spectacular, and that’s due in no small part to the truly crucial work this non-profit organization is doing. In addition to the conference coverage, we’ve also provided CYW with editing and production services on smaller projects with some of their student activists. We’re truly honored to be associated with CYW, and their founder Dr. Harris, who recently presented the organization’s research on the psychological and physical effects of, under President Trump’s immigration policy, separating migrant children from their families to the United States Congress . Hopefully they will be as moved by CYW’s work as we have been.

Video Production Strikes a Chord with Dennis and Lois Documentary

Well, we’ve got some pretty big news folks, and we’re going to shoot it from the hip, and give it to you straight from the heart. Forgive us if our commas resemble teardrops, because we’re going to get a little gooshy: a documentary our founder, Jeremy, produced and edited called Dennis & Lois is premiering at Doc NYC in November. Give us a minute.

Dennis and Lois – Doc Trailer from Dennis and Lois Documentary on Vimeo.

And we’re back. First some details.

The director of Dennis & Lois Chris Cassidy and Jeremy first met in January of 2010, while Jeremy was working at the Emeryville office of a production house called TurnHere. One of the producers there asked Jeremy to tele-assist a fella in New York City having some exporting issues in Final Cut Pro. Always one to help, Jeremy answered the phone, and Chris introduced himself. And so it began…

Chris said he was having a problem with a project TurnHere had hired him to work on, and it was nearly impossible to diagnose the issue over the phone. Jeremy offered to remotely connect to his computer through iChat, and had the issue fixed in no time, leaving a lot of time for the two to lay the foundation for a long-lasting, long-distance friendship.

Fast forward a year (well, fast rewind 8, then forward 1) and Chris gave Jeremy a ring to tell him he was going to be in San Francisco for a project, and the two finally met up for drinks. They talked about everything and nothing, when the conversation ultimately tended toward a new film Chris was in the early stages on, about a couple in New York City that are the epitome music fans. Chris had already flown to England a few times to film the couple at rock shows in Manchester. Though the project still lacked a narrative per se, it caught Jeremy’s attention immediately, and there was already enough material in the can for a potential editor to take a stab at cutting together some short vignettes. In 2012, Chris gave Jeremy a shot at doing just that, and many of those early scenes made it into the final film frame-for-frame.

At its core, Dennis and Lois is a love story about Punk Rock’s most dedicated couple (the eponymous Dennis and Lois) and their 40-year devotion to music and the musicians they love. These two road warriors live for the live concert, in all its communal, ecstatic, transcendent glory and goodness, through the good times, and the bad. The movie tells the story of the duo’s journey, which began in the mid-70’s at a gritty little club in NYC called CBGB’s. It was there that Dennis and Lois befriended an up-and-coming band called The Ramones. You’ve probably heard of them. But back then, they were still paying their dues. D and L got there first.

Joey Ramone's Pants in video documentary

As a testament to their close relationship, Joey Ramones jeans hang on their door

After that, Dennis and Lois quickly became part of the Ramones’ inner circle, selling merchandise and assisting the future punk legends on tours around the world. This experience would set the stage for how their lives would unfold. Through the years, and to this day, Dennis and Lois continue to build friendships, support, and sell merchandise for the bands they admire and love. Happy Mondays immortalized them in a song, and SPIN magazine published a comic strip celebrating their “war stories from the road.” Dennis and Lois are veritable icons of Rock ‘n’ Roll, which is why, even as age and illness threaten their lifelong tour, it’s become a group effort to keep their journey alive. Through the tough times, they have needed to rely on friends and the music to keep them going, and to memorialize their journey.

Stop Motion video for documentary

Chris and Jeremy shot a stop motion scene for the film in 2016

This is what, in no small part, Chris has done. For nearly a decade, Chris has been documenting Dennis and Lois’s incredible story, and now it’s time to share it with the world. The film has been a catalyst of passion, brought people together, and will no doubt inspire others to come together — over music, over art, over film — as well. Jeremy came on as the first partner in the film, but he wasn’t the last.

The passion project has left an indelible mark on Jeremy’s life, teaching him a lot about patience, persistence, and the filmmaking process. Steve Jobs, one of Jeremy’s heroes, hit the nail on the head when he said,

“People say you have to have a lot of passion for what you’re doing and it’s totally true and the reason is because it’s so hard that if you don’t any rational person would give up. So if you don’t love it, if you’re not having fun doing it, and you don’t really love it then you’re going to give up.”

That’s Dennis and Lois all over. But don’t take our word for it. See the film.

The world premiere of Dennis and Lois is at Doc NYC on 11/15 at 9:45pm

Documentary video production poster

The official Dennis and Lois film poster

https://jmaverickstudios.com

Making the Cut: Video Production Services Goes Surgical

We make no bones about the fact that we’re a video production agency based in Los Angeles, and not, say, the Jet Propulsion Laboratory based in La Cañada. Because that would be misleading. However, just because we’re not some boundary-pushing biomedicals company doesn’t mean we don’t have the honor of rubbing elbows with the best of them. In fact, this week’s blog post is about just that.

The company? Orthopedics This Week, a weekly news site dedicated to all things developing in the orthopedic field. The location? The Los Angeles Convention Center. The project? To film a webcast of their founder Robin Young strutting his stuff on the show floor of the North American Spine Society (NASS) with another orthopedics luminary Dr. Jeffrey Gum. Oh, and we were strutting our stuff right next to them.

Commercial video shoot at L.A. Convention Center

Toma, Jeremy, Blake, and Travis capturing shots at the NASS Convention

Robin expressed a clear artistic interest to create with the webcast a real “man on the street” vibe while he and Dr. Jeffrey Gum discussed all kinds of brainy topics like the state of spine surgery today, how robotic equipment will assist doctors performing surgery in the future, the role major medical devices manufacturer Medtronic plays in the field, and lots of other things that went over our heads. Though Dr. Gum is not affiliated with Medtronic, he and Robin both visited the company’s booth to discuss with them the technical advancements they were making, and how their new tools can be used to help doctors and patients.

One Shot Video

This shoot was unique in that, kind of in the same way with surgery in that you only get one chance to do it right (or face malpractice fees), we only had one take to get the entire thing. And, like in surgery there is a team of doctors and nurses, we had our own team of three camera operators, an audio tech, and a grip who were grabbing enough footage to ensure a clean, complete edit. This medical metaphor is really working for us, so we’re going to continue milking it.

Video production at the Los Angeles Convention Center

Robin Young and Dr. Gum meet with Doug King of Medtronic

Like in surgery, we also had all our tools at the ready: we put our primary camera on a Ronin to achieve fluid, stabilized shots while walking around the Medtronic booth. Our secondary camera was on a shoulder mount — perfect in those run and gun situations, and our third was locked off on a tripod so we would have some static shots to cut back to if we needed them. We had also pre-lit sections of the Medtronic booth to showcase specific instruments and robotic tools we knew were going to be highlighted; this preparation paid off when it came time to shoot this segment of the video. Just like in surgery, when you prepare… you get the point.

Professional Video Production Fast

We were at the LA Convention Center to shoot on September 26, and were asked to deliver the final cut on September 27… of this year. Again, we’re not brain surgeons, but we got basic math skills: that’s a sum total of one day. Robin wanted the video live on the Orthopedics This Week page while NASS was still ongoing, so they could increase view count and shares. This is not uncommon when it comes to filming conventions: companies want the content ASAP to capitalize on view count and to facilitate discussion. We obliged, but we couldn’t have done it without two weeks of serious planning, strategizing, and walkthroughs, and then communicating that game plan to our crew to run a streamlined, and efficient, surgery. Shoot. A streamlined, and efficient, shoot.

Video company at work L.A. Convention Center

Toma, Danny, Blake, and Travis ensuring we have enough video and audio coverage for the final edit

https://jmaverickstudios.com

JMaverick Studios Named Top California Service Provider!

Los Angeles is a the Mecca for all things branded, content, and branded content. Big and small names alike thrive and vie in this competitive landscape, and it’s not easy to “make it big.” But we’ve been doing a pretty good job at what we’re doing. Since 2012, the JMaverick Studios team has been working day-in-day-out to make ourselves a household name inside the corporate content industry, and in the past six years, we’ve had the pleasure of working with and providing top-shelf service to both enterprise and start-up level clients.

From our corporate videos with AT&T to our social campaign with Lyft, we pride ourselves on striving to always create something unique for every client we do business with.

And viewers aren’t dissatisfied either. We’re proud of the audiences we’ve helped companies reach, as well as the positive feedback we’ve gotten from clients and others in the industry space.

But enough of tooting our own horn — let’s let someone else do that for us. We’re excited to announce that we were just named a Top B2B Service Provider in California by Clutch! The DC-based ratings and reviews platform is very thorough, and does not mess around when it comes to these awards. They use client interviews and reviews, combined with market research and analysis, to generate a verified list of industry leaders — and we happen to be one of them.

You can find us listed as a Top Video Production Agency in Los Angeles!

Oh, and lest we forget: We’ve also been featured as a Top Social Media Agency in Los Angeles by Clutch’s sister site the Manifest. The Manifest is a content-driven site that provides the latest news and insights into B2B industry trends.

We’re thankful to the clients we’ve worked with in the past, and all those who have reviewed us and helped us grow, and we’re excited for what the future holds.

Driving into the Future: A Social Media Video with Lyft

 

We’re switching gears a little (pun intended) to talk about one of our clients who happens to be right at the brink of a new technological future. Lyft, the ride-sharing service, has been making some incredible strides (and headlines) lately in the field of autonomous driving cars. Understandably, its current team of drivers (about 1.5 million in fact) might feel as if their jobs are being threatened by the innovation; that is, they would have if Lyft hadn’t organized a flight of videos assuring their drivers about their secure future with the company.

Social Media Content Creation

The social media video shoots were organized by Lyft employees for September 4, and featured an interview between the company’s Chief Operating Officer John McNeill and a representative from the Lyft’s internal driver relations team. The target audience? Lyft drivers. The takeaway: Stay Calm, and Drive On.

Once the videos were in the can, the Lyft team was so strapped for resources that they brought us on to help facilitate the post-production efforts. We’re no stranger to working with Lyft: We’ve provided video production services on a lot of their social content in the past; and even as they’ve grown and taken most of their production in house, they still come to us as their trusty outsource team. For this video, we provided both color correction and motion graphics creation services — a nice combo, as it was incumbent upon us to both refine the story with editing, as well as augment it with additional elements.

Motion Graphics: Powerful Pixels

We started with what Lyft had provided, and built up from there. For instance, John was very quick to counter assumptions that Lyft would be tapering off its (human) workforce as their autonomous initiatives developed further. “Drivers are core to our Lyft family, and we’re planning to double the number of drivers on the platform over the next five years to provide hundreds of millions more rides then we are doing today.” In post-production, we were able to emphasize this point with motion graphics assets we created that captured Lyft’s projected growth model for the coming years. A picture is worth a thousand words, but motion graphics? Priceless.

 

John continued with more good news for drivers: “Again, all of ridesharing in the US is less than half of one percent of vehicle miles traveled – our goal is to get that to 50 or even 80 percent! If we can get to 50% and even an extreme of just 5% of those trips were with drivers, we would still need 5x the number of drivers we have now.” Those are a lot of really promising numbers, and we wanted to make sure that we underscored them appropriately with even more motion graphics.

 

Video Production On Time (Just like Lyft)

We did all this in an incredibly tight turnaround schedule, in order to make the deadline of Lyft’s upcoming press release. Lyft exported their brand guidelines and assets to us after the shoot on September 4, and in just six days we delivered our final cut (we rested on the seventh). It took a few all-nighters, but without fail we got them all the motion graphics and color corrected footage

JMaverick Video Production Has an Advocate in Adobe

We like to think all the work we do helps not just our clients further develop and expand their own stories, but also helps viewers of our video content develop their own stories — their life stories. Our recent project with Adobe is a great example of that intention, and is sort of the culmination of many different stories intertwining; it’s also no coincidence that this project comes after a long and meaningful relationship with the company.

corporate video production in Los Angeles

Travis Prow and Andrew Kent capturing an interview at Adobe HQ in San Jose

Our Video Production Partnership With Adobe

It all started two-and-a-half years ago, JMaverick Studios produced a video called Campus to Adobe Life. For it, we interviewed college students, along with team managers at Adobe, the former who would be starting jobs or internships at the company, and the latter who were already veterans there. The program we were set out to profile was started by Adobe to match team managers with new college grads — a kind of advocacy program, and it was the brainchild of Weston McMillan, Adobe’s leadership development program leader. The program, and the video, were so successful, it encouraged Adobe to expand the initiative, and Weston’s role in it, which in turn led to our work on this present project.

branded content video production

Jeremy Williams interviewing Weston McMillan

Weston really took the incipient program and ran with it. His most recent push was a program aimed at educating employees on EQ (emotional quotient) versus IQ (intelligence quotient). There’s a lot of research into EQ, showing that in many regards, especially in the workplace, it has benefits above and beyond traditional IQ measures. Weston wanted to help build better managers by first making them better people, and eventually, better leaders through EQ training. Ultimately better leadership redounds into employees producing better work, so there’s justification for this kind of investment.

corporate videography in Los Angeles, California

That’s a wrap to our 8 day shoot!

Video As An Aid to Improving Lives

But Weston’s work isn’t circumscribed by Adobe or the workplace. Instead, the training extends far beyond that: by helping people become better, more active listeners, and by helping them build stronger and more meaningful connections, he hopes to help people in their everyday (and work) lives. Adobe’s CEO, Shantanu Narayen, has gone on record backing the project, and has voiced his support for similar projects:

I’m passionate about learning. I’m endlessly curious – that’s why I ask a lot of questions. Learning is central to our growth as a company as an individual: you should be learning something new every day.

Whoever doubts that organizational change isn’t a top-down initiative should listen to Narayen.

Needless to say, we were incredibly excited to work on this project, and to showcase the amazing work being spearheaded by Weston with the full sanction of the C-Suite. Video shoots for this project were conducted between August 16th and 29th in New York (three days), Chicago (two days), and San Jose (three days), at the Adobe offices in each major city.

Video Production: Delivering On Time

We ultimately walked away with over seven-and-a-half hours of raw content, which we had to massage and cut down to a strong two-minute sizzle reel. Weston would then play this sizzle at a company-wide meeting on September 6th, as a testament to the program’s expansion. We’ll do that math for you: seven days to shoot, cut, color, and send off. That’s an incredibly tall order, but because of our past working relationship with Adobe, we were only more than happy to rise to the challenge; and Weston is very excited to show the video off.

In short, it pays to build and maintain important, mutually appreciative relationships. Just ask Weston. Oh, and watch his video below.