We should preface this next article by saying that we at JMaverick Studios pride ourselves on our humility and professional modesty, and that we don’t like to brag. Often, that is. But we have recently hit a threshold that we think is worth dedicating an entire blog feature to, and that is that the JMaverick Studios YouTube channel has just officially surpassed the 1 Million views mark.
That’s right: one with six zeros after it.
But that incredible benchmark notwithstanding, this milestone isn’t all about numbers — though, we should remind you that we did hit the 1,000,000 view mark, that we have 48 public videos on our YouTube page, as well as 1200+ subscribers. As impressive as those metrics are, they really serve to tell a story: the story of JMaverick Studios (https://jmaverickstudios.com). Allow us to wax nostalgic, and return to our humble beginnings, to a timelapse video that Jeremy Williams, our founder, shot in his days up in San Francisco while working full time at the Fleishman Hillard PR agency.
In the Beginning: A Video Studio Is Born
It was in these salad days that Jeremy would ride around San Francisco with his friends on their bikes, and every so often he would capture timelapse videos of moments that would catch his attention. 10 months of shooting and over 30,000 compelling photos later, Jeremy finally sat down to compile all that he had captured, and the result was staggering. The entire project required 750 hours of rendering, only after which Jeremy was able to piece together the assets into 62 tilt shift timelapse sequences. Worth it?
You bet. The final video Jeremy published drew immediate traffic, and was even featured in The Huffington Post, SF Citizen, KQED News, and Hope for Film. And in just 13 days, the video crossed over the 100,000 views mark. Jeremy realized that if he could generate this kind of interest with a video he made for fun, there was no telling what kind of success he’d meet with when he took these skills to the marketplace. This was February of 2008, and such was the beginning of JMaverick Studios, and the JMaverick Studios YouTube channel.
Building on Streaming Success
From there, Jeremy continued to make videos, timelapse and otherwise, this time for clients big and small, in California and beyond. 2013 was a standout year, when JMaverick Studios released Craft Beer – A Hopumentary. The Hopumentary was a joint passion project between Jeremy, producer Phil Schulz, director of photography Matt Schleicher, Chris MacDougall, Andrew Kent, and Steve Kaye. Despite the video’s length (14 minutes and 30 seconds), the Hopumentary has managed to touch the hearts of viewers to become our most popular video — with over 370,000 views.
It’s achievements like this one that help reaffirm any studio’s mission and purpose, and in particular it tells us at JMaverick Studios that audiences are truly enjoying the content that we’re creating. In fact, they’re enjoying it at a rate of roughly 100,000 views a year, in case anyone was counting. That being said, these numbers only relate to videos uploaded to our YouTube Channel: the work we’ve produced for clients has garnered millions and millions of views, which we’re also overjoyed to hear. But it’s especially heartwarming to know that our labors of love and our pro bono work have also found a home in many people’s feeds as well.
So, if you’d indulge us just once more, we’ll end on this quick note: